Taking People With You
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between?
Over his fifteen years at Yum! Brands, Novak has developed a trademarked program he calls Taking People With You. He spends several weeks each year personally teaching it to thousands of managers around the world. He convinces them that they'll never make big things happen until they learn how to get people on their side. No skill in business is more important. And Yum!'s extraordinary success (at least 13 percent growth for each of the last nine years) proves his point.
Novak knows that managers don't need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, getting people to work together, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.
Tools in the Book
The specific tools at the end of each chapter will challenge you to reflect on how you're really doing on key aspects of leadership. And if you apply it, you'll immediately start to improve. You'll learn how to:
Get inside the heads of your people. You can't convince them of anything until you see the world from their perspective.
Think big. Was your sales growth 3.5%? Don't aim for 4%, aim for 15%. Even if you fail, you'll probably do better than you would with a smaller goal.
Practice "extraordinary authenticity." Show occasional vulnerability and admit when you don't have the answers.
Look for good ideas in unexpected places. Novak's team came up with Cool Ranch Doritos for Frito-Lay during a field trip to a grocery store's salad dressing aisle.
Choose a can-do mind-set. There's a huge difference between a boss who says "We can try this" and one who says "We can do this!"
Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul.
Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you're serious.
Acclaim from the Corner Office
“An important book about motivation
from a proven motivator.”
— Jack Welch, Founder – Jack Welch Management Institute
“David Novak is a hard-driving CEO with a great heart and soul—and that gives him unique insight into both your own personal development and how to bring out the best in others.”
— Jamie Dimon, chairman and CEO, JPMorgan Chase
“A must read for all leaders. David shares thoughts and tools on how to develop good talent into great talent.”
— Indra Nooyi, chairman and CEO, PepsiCo
“This is the best, most practical hands-on book on leadership I've ever read. If you apply these principles, your career and the people you work with will flourish.”
— Dr. Bob Rotella, sports psychologist
Photo Courtesy of Bob Cullen
“David Novak has captured the secrets of his successful career in a powerful book that can change the way you define leadership. It should be required reading in business schools.”
— Steve Reinemund, dean of business, Wake Forest University;
retired chairman and CEO, PepsiCo
“Taking People With You is a chance to learn from one of the world's best CEOs. It brings to life the human side of management—the importance of personal courage and vision in changing a corporate culture.”
— Randall Stephenson, chairman and CEO, AT&T
“While it appears easy to some, bringing people together and obtaining the best from each, as well as creating an aligned team, is an immense challenge. David Novak has led this effort without parallel, and those in leadership roles will find Taking People With You both an invaluable asset in their own development and their company's quest for success.”
— Larry Bossidy, former chairman and CEO, Honeywell
“Novak shares his deep understanding of leadership: including everyone, the importance of a compelling vision, comprehensive strategy and relentless implementation, the power of positive recognition and continual improvement forever. What a gift he is giving all of us!”
— Alan Mulally, CEO, Ford Motor Company